Bread And Butter Now At Airport Tempelhof
Saturday, February 20th, 2010 | Travel and Leisure
The Berlin BREAD & BUTTER show will occur from 20th - 22nd January 2010. Many brands, labels and designers understand this as the season’s best time for their international kick-off. The Berlin trade show will be expended by presenting fresh formats. The aim is to form’Fashion Week Europe’. One critical format will be’Upstairs’. Located higher than the’Superior Area’ this theme will show the upper casual, luxury sports-wear and high-end denim, as well as progressive men’s and girls’s design.
This winter the show returns to its place of birth, Berlin, which is the strongest and most fascinating podium for the contemporary clothing market in Europe, tempting the highest number of exhibitors and guests. A fair is a massive market place where supply and demand get together en bloc, it makes the likelihood of securing contracts particularly high. BREAD & BUTTER gives achance to see new collections, to collect info and find different chances.
The location of this happening is the airport Berlin-Tempelhof. It disused since October 2008, will be once more the new linchpin of Street- and Urbanwear. The historical airport became famous as the starting- and landing point of the Berlin Airlift, which supplied Berlin from 23 June 1948 to 12 May 1949 with vital fundamental supplies and groceries. It is easy to get to from your Ferienwohnung Berlin Zentrum.
since that time, the Berlin-Tempelhof airport is an international symbol for humanity and brotherhood. The group spirit so crucial for BREAD & BUTTER is therewith immediately inscribed into the DNA of the setting, and harmonises in this meaning also with the standards of’BREAD & BUTTER - tradeshow for special brands’ on an idealistic level.
The historic building, one of the longest coherent buildings of the world, will be rebuilt under consideration of the safety of historic buildings and monuments and in coordination with the owner, and changed to the wants of the’tradeshow for selected brands’.
the required infrastructure,eg the link of the hangars, the assembly of the climate strategy and toilet facilities, will be changed and raised in the course of this year under the direction of Ulrich Weingrtner and BREAD & BUTTER designer team.
The main position of the new tradeshow venue as well as its straight link to 3 metro lines make the airport Berlin-Tempelhof the best locale of the new BREAD & BUTTER BERLIN
The BREAD & BUTTER BERLIN at airfield Berlin-Tempelhof has to and will set new standards. The assembly of the hangar areas permits this. Contentwise, the BREAD & BUTTER will continue to concentrate on its main competences Denim, Young Fashion and Sport lifestyle. In the Urbanwear part,’Dressed up labels’ for girls and Men play a big part. The exhibiting brands will, according to their category, be presented in recently conceptualized, stylistically harmonized ‘neighbourhoods’.
‘BREAD & BUTTER - tradeshow for selected brands’ must be built up similarly to the specialized shops of the cloth retail. There’s the’authentic store’ : here, for example Selvage Denim by Levi’s, Wrangler Blue Bell and PRPS in combination with Red Wing, Trickers, Engeneered Garments, Johnson Motors and Nigel Cabourn are carried.
Other stores carry a more fashionable, higher genre collection from California and generally from the United States, or again a more commercially characterized collection of Jeans and Sportswear with the respective shows and sneakers.Beyond that, there’s the young Menswear store, the game life-style store and so on. Some labels fit with a lot of segments.
As seller for streetwear you should absolutely not miss this trade fair. Be certain that you look for for Ferienwohnungen Berlin Zentrum in due time.
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